Unite For Sight Featured on Doritos
As a Golden BRICK Award winner, Jennifer Staple and Unite For Sight will be featured on bags of Doritos. The new Doritos packaging, which will be available nationally in May, will feature a photograph and profile of each BR!CK Award winner and finalist. The Doritos brand announced that it will recognize BRICK award winning inspirational individuals by sharing their stories with millions on bags of Doritos tortilla chips.
"We know young people today want to make a difference in the world, and they have a voice to be heard," said Ann Mukherjee, vice president, marketing, Frito-Lay. "Doritos recognizes that this voice is only as loud as the stage they are given and that's why Doritos is providing these inspirational young people with a creative outlet to share their stories."
"It doesn't matter how rich or famous you are, the only way to get your mug on a bag of Doritos tortilla chips is do something amazing. These kids rock. They are like do-good Olympians," said Nancy Lublin, CEO of the BR!CK Awards.
The Doritos brand is a trademark of Frito-Lay North America, the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade, and Tropicana.
About Unite For Sight
Unite For Sight® is a 501(c)(3) non-profit organization that empowers communities worldwide to improve eye health and eliminate preventable blindness. Unite For Sight's unwavering commitment to creating a real, lasting impact involves three types of programs: chapters in North America, international eye care outreach programs, and an annual global health conference. Unite For Sight has trained more than 4,000 volunteers who work in their local communities and abroad to provide eye health programs for those without previous access and has provided eye care services to more than 600,000 people worldwide.
For further information:
Unite For Sightwww.uniteforsight.org
Email: JStaple@uniteforsight.org
